The Micro-Marketing Field Guide

A free 10-page guide for home service owners. Your technicians finish every job standing in the best marketing territory you will ever own — the street around a happy customer. This is the system for working that street: three simple actions, paid for only when they’re proven, that turn finished jobs into leads, email opt-ins, and repeat work.

By Jared Durrant, founder of LeadSpiff. No fluff and no pitch deck — the same system LeadSpiff runs, written so you can test it on paper first.

What’s inside

The drive-by — why the neighborhood around a finished job converts better than any lead you can buy.
Three actions. That’s the whole engine — door hangers, email opt-ins, and captured leads.
The Sprint — the short, focused burst of marketing a technician runs around a job he just finished.
Pay for proof, not promises — starter rates ($0.50 a hanger, $2 an opt-in, $35 a lead) and what one $137 week actually looks like.
A lead is perishable — why the follow-up clock matters more than where the lead came from.
Run it on paper first — a two-week test with a paper log, before you spend a dollar on software.

We’ll also include the Rate-Setting Worksheet — one page of crew math, so you set your spiff rates from your own numbers instead of guessing.

Get the guide

Tell us where to send it. The guide and the worksheet arrive by email within a minute or two.

We’ll email you the guide, the worksheet, and two short follow-ups — then nothing else unless it’s useful. No spam, we never sell your information, and you can opt out any time with a single reply. Prefer to talk it through instead? Book a 15-minute walkthrough.